Many online marketing abbreviations sound similar and can be confusing. Prepare yourself with our 30 most important marketing terms for an upcoming meeting, a conversation at the coffee machine or small talk in the hallway.
There are countless terms in online marketing that require a detailed explanation before you can really understand and internalize them. However, a detailed explanation does not really help if employees and colleagues abbreviate the terms in the next meeting. This "abküfi" (abbreviation mania) ensures that the quality of a conversation or meeting and productivity decreases.
Few have the vulnerability to ask about the meaning of the abbreviated term. Approval with a slight nod and a sip from the coffee cup to cover up the uncertainty.
So that you are spared this situation in the future, we have compiled the 30 most important marketing terms for you, which we believe appear most frequently in the field of online marketing.
The next SEO meeting is just around the corner and you are at a loss for explanations when it comes to special abbreviations? Here you have an overview of the most important terms from the SEO area.
SEM - Search Engine Marketing: Search engine marketing includes all measures to increase website traffic, lead generation and the acquisition of new customers by optimizing a website for search engines. These measures are divided into search engine optimization (SEO) and search engine advertising (SEA). The basic goal of search engine marketing is to improve the visibility of your own offer in the search result pages.
SEO: Search engine optimization or search engine optimization includes all measures to increase the visibility of a website in organic search results. A website is prepared technically and in terms of content in such a way that the search engine can easily read and analyze this site.
SEA: Search engine advertising or SEARCH engine advertising includes the placement of advertising media on various communication channels and platforms. Different advertisements can be placed in Google, Bing, LinkedIn, Facebook or YouTube, for example.
SERP: The term SERP (Search Engine Result Page) stands for search result pages. In this case, the correct abbreviation is In the SERPs, the search results of a search query are listed. The search results are displayed on the search results page in descending order of relevance.
Linkpop: Link popularity is a metric that provides information about the number of backlinks from external websites. The LINK POP does not take into account the quality or origin of the BACKLINK. It is a purely quantitative listing of all inbound links.
Domain pop: The DOMAIN POPULARITY indicates the number of backlinks that refer to a website from different domains.
IP Pop: IP POPULARITY indicates the number of IP addresses from different servers from which one or more links point to a website.
Network pop: Network POPULARITY refers to the class C networks of the IPv4 protocol, in which IP addresses are divided into four blocks (AAA.BBB.CCC.DDD).
GSC: The Google Search Console, formerly Google Webmaster Tools, is a free analysis tool from Google. The GSC gives you statistical information on search behavior in Google. This information can be used to optimize your own website. Additionally, you can link GSC metrics to Google Analytics to get more valuable data.
URL: A UNIFORM RESOURCE LOCATOR is the standard for addressing a website on the World Wide Web and is unique in its structure. URLs basically consist of an encryption protocol, a subdomain, a second-level domain, a top-level domain and a path structure. Decide on THE RIGHT DOMAIN EXTENSIONS.
API: An application programming interface is a programming interface that provides a connection to a software system.
The strategic orientation of a company is crucial for the success of all entrepreneurial activities. In the next meeting, don't let anyone fool you with the following terms.
B2B: Stands for business-to-business and explains business relationships between at least two companies working together within a set contractual framework.
B2C: Stands for business-to-customer and explains business relationships between companies and end customers, such as in retail.
CEM: Customer Experience Management describes the creation of a positive customer experience to build an emotional bond with a company. The aim is to gain regular customers through positive feedback, reviews and word-of-mouth propaganda. Build a stunning community with the help of social media marketing and inspire your customers with emotional content that is interacted with. Let your customers enter into a dialogue with you, exchange ideas and benefit from the feedback. Celebrate successes and rely on our services as a SOCIAL MEDIA AGENCY.
KPI: In business administration, the term KPI refers to key performance indicators or KEY FIGURES that can be used to measure and determine progress with regard to defined goals of a company.
ROI: The RETURN ON INVESTMENT is an entrepreneurial key figure that provides information about the profitability, i.e. the profitability of an investment. PROVE YOUR ROI IN MARKETING with our key marketing metrics.
USP: A unique selling proposition is a unique selling point that clearly sets an offer apart from the competition and achieves competitive advantages.
CRM: Customer relationship management is a strategy for designing a company's relationships and interactions with existing and potential new customers. A CRM system supports companies in customer communication and helps to optimize existing communication processes and increase profitability.
Special abbreviations from the field of online advertising often sound quite similar, don't they? With the following abbreviations you can equip yourself optimally for the next meeting.
CPA: Stands for cost-per-acquisition or cost-per-action and measures the costs for an intended action by a user to achieve a CONVERSION. An action could be, for example, providing contact information, purchasing a product or downloading a document. In the Google Ads advertising system, for example, an AVERAGE CTA or TARGET CPA BIDS can be set for advertisements.
CPC: The term CPC stands for cost-per-click and describes a billing model in which the advertiser pays per click on a corresponding ad in the form of a text link, banner, video, etc. The terms CPC and PPC are used interchangeably.
PPC: Stands for pay-per-click and is used synonymously with the term CPC.
CPL: Cost per Lead is also a billing model in which a payment is made when users click on an ad in the form of a text link, banner or video and then transmit personal data such as first and last names, email addresses or telephone numbers.
PPL: The term pay per lead is used synonymously with the term CPL.
CPM: Cost per Mille is a key figure that describes the amount that needs to be invested to reach 1000 people. Cost per mille or in German, the thousand contact price, is calculated by dividing the price of the banner placement by the gross reach. This result is multiplied by 1000 and you get the CPM / TCP.
TKP: The thousand contact price is the German term for the English cost per mille.
CR: The conversion rate measures the effectiveness of a campaign and is the ratio of all CONVERSIONS, i.e. the actions taken by visitors on a website, divided by the general number of visitors multiplied by 100.
CTR: Click-through rate is a metric that shows the number of clicks on ads or ad links in relation to total impressions.
GDN: The GOOGLE DISPLAY NETWORK is an advertising network in the Google Ads advertising system. It serves to place ads in various graphic formats and ad types.
Do you LOVE HUBSPOT as much as we do? The following abbreviations will appear again and again when using the software in cooperation with an INBOUND MARKETING AGENCY.
CTA: A call to action represents a request for action in the form of text links or buttons. The aim of a CALL TO action is to inspire the website visitor for an action and to encourage an action.
DOI: The double opt-in procedure offers protection against spam e-mails and is intended to protect the addressee from unsolicited commercial e-mails. Within the process, a final confirmation must take place on the part of the consumer so that the DOUBLE OPT-IN can be successfully completed.
GDPR: The General Data Protection Regulation is a regulation of the European Union that unifies the rules for the processing of personal data, both private and public, in the EU.
MQL: A MARKETING QUALIFIED LEAD (MQL) refers to a contact who shows interest in a company's communication content.
SQL: A sales qualified lead is a contact who, through the support of the marketing department and their behavior, has developed into a qualified prospect. At a certain point in the BUYER'S JOURNEY, the marketing department hands over the contact to the sales team in order to serve the contact with additional content and encourage them to make a purchase.