There are countless abbreviations, especially in the field of online marketing. So when you deal with this topic, you inevitably also have to deal with terms like SEO, SEM, SEA, CTR, CPC, etc. And actually it's not that difficult!
Search Engine Marketing
Or in German: search engine marketing. This is the umbrella term for SEA and SEO and deals with everything to do with advertising on Google and Co.
Search Engine Advertising
Means search engine advertising and means placing ads (usually text ads) in the search results and matching the search query. The best-known provider for this in Germany is, surprise, Google Adwords.
Search Engine Optimization
Means search engine optimization in German and describes the editing of the page content in such a way that your own page lands as high as possible in the organic search via Google etc. For this it is important to create unique content.
In order to land high on Google and Co., you need something that is as unique as possible and that matches the search query. Content that appears identically several times will be penalized. So the best way to generate engaging, custom content is to engage customers and search engines. (Of course that's a good idea anyway)
Social Media Marketing
Unfortunately has nothing to do with Fifty Shades of Gray, but with Facebook, Instagram and everything else that exists on social networks. And there's a whole lot. Everything that you can do in terms of marketing falls under the concept of SMM.
Now it's all about money. If you place an ad online, you have to pay the provider something. The CPC represents the amount you have to pay per click (cost per click).
With the so-called contact remuneration, payment is only due when the customer leaves his contact details through the advertisement, for example by filling out a contact form online.
Costs per order go one step further and you only pay when an order has actually been generated by the ad.
Thousand contact price
Juhuu a German term! This stands for a flat rate that is paid to the site operator for every 1000 plays. So, the ad just needs to be displayed and the counter is ticking.
Now it's getting personal. Leads are contact details of potential customers that can be generated through online contact forms. We all know it: Before you order something or register for a newsletter, you have to register with your personal data and email address.
click rate. Of those who saw the ad, how many clicked on it? And don't panic, a one percent success rate is quite common.
Attention, now comes a little math: ROI Means cleverly return on sales. If that doesn't tell you anything: Was the money you spent on advertising worth it? So get out the calculator and calculate the percentage ratio between your expenses and the profit generated.
And action! Take it as a call to action, because that's what it's meant to be. The CTA prompts the prospect to take the desired action. So to register, buy something, and so on, for example with a bright red button that says "Shop now".