Advertising Abbreviations

What is Advertising?

Propaganda is a set of specific and systematic actions carried out to make something or someone aware.

The term derives from the Latin propagare, which means “to reproduce by means of layering”.

It is one of the means of announcing a certain subject, with the objective of convincing or influencing the opinion of its receiver, although it can also be linked to the bringing together of people in favor of a cause or campaign.

Propaganda uses a set of actions and strategies combined with ideological, political, emotional and instinctive ends to influence its receiver.

The media where this set can be used are commercials, magazines, newspapers, posters, among others.

There is also a type of advertising in which the advertiser can offer a partially or completely wrong idea regarding the reality of the product or service. This is misleading advertising, as it conveys the illusory idea of the characteristics of what is being advertised, only for the purpose of selling it.

Advertising and Publicity

Although they are always mentioned together and with similar functions, in theory, the words advertising and publicity have different meanings.

While advertising, by its etymology, means giving knowledge to something through a set of actions, the word publicity derives from the Latin publicus and means the act of making public a fact, an idea.

In practice, both advertising and publicity acquire the same meaning. According to the Executive Council of Standard Norms (CENP, one of the communication regulatory bodies), both words are synonymous and have the same understanding.

The impersonal communication of a message addressed to the target audience of the product paid for by an identified sponsor, conveyed in mass or targeted media, such as television and internet, which aims to create image and stimulate the acquisition of the product.

List of Acronyms Related to Advertising