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35 essential social media and online marketing acronyms you need to know

Abbreviations are part of everyday life in every field. However, they are often incomprehensible to an outsider and leave the well-known question marks in the mind.

However, abbreviations are popular because they save time and make communication easier because you can exchange information faster.

Coming to those social media and online marketing acronyms – which ones do you need to know and what do they mean?

35 abbreviations and what they mean

API (Application Programming Interface): A programming interface, often just called API for short, is a program part that is made available by a software system to other programs for connection to the system.

B2B (Business to Business): Refers to business relationships between at least two companies.

B2C (Business to Consumer): Stands for communication and business relationships between entrepreneurs and private individuals.

CMGR (Community Manager): An online community manager creates, grows and manages an online community for a company/brand and performs community management.

CPC (Cost per Click): Comes from the English-speaking world. It means "cost per click" and is abbreviated to CPC. It is a billing model that is often used in online marketing.

CTA (Call to Action): Call to action is a marketing term. This term is mainly used by people who work in advertising and sales. It refers to any device intended to stimulate an immediate sale.

CTR (Click -Through-Rate): The Click -Through-Rate is a key figure in the field of internet marketing. It reflects the number of clicks on ad banners or sponsored links in relation to total impressions.

CX (Customer Experience): Describes the creation of positive customer experiences to build an emotional bond between the user and the product.

DM (Direct Message): Direct messages via accounts such as Instagram or Twitter.

ESP (Email Service Provider): An e-mail provider is a company that has a mail server and offers its customers e-mail accounts on this mail server.

FB (Facebook): Instagram and the messenger WhatsApp belong to Facebook.

FTW (For the win): For the win.

GA (Google Analytics): Google Analytics is a tracking tool from the US company Google LLC. It is used to analyze website traffic.

IG (Instagram): Instagram is owned by Facebook and is an audiovisual platform.

It continues with I for ISP to R for RSS

ISP (Internet Service Provider): These providers are providers of services, content or technical services that are required for the use or operation of content and services on the Internet .

KPI (Key Performance Indicator): Business key figures that can be used to measure and/or determine progress and success.

LI (LinkedIn): Social network for maintaining existing business contacts and establishing new business connections.

PPC (Pay Per Click): Also called cost per click. It is an Internet advertising model used to drive traffic to websites where an advertiser pays a publisher when the ad is clicked.

PV (page views): page views, also called page impressions, refer to the number of views of a single website with a web browser. In Germany, the page impression, together with the visit, is primarily used as a measure of the use of online advertising media.

ROI (Return on Investment): The term return on investment is a business indicator used to measure the return on an entrepreneurial activity.

RSS (Really Simple Syndication): RSS are file formats for web feeds. They show changes on websites, e.g. B. on news sites, blogs, audio/video logs, etc.

Almost done

RT (Retweet): Posting a (previously copied) tweet, usually by other users.

RTD (Real-Time Data): This is real-time data, i.e. information that is provided immediately after collection. The information provided is up-to-date without delay.

SEM (Search Engine Marketing): Search engine marketing is a sub-area of ​​online marketing. Search engine marketing is divided into search engine advertising and search engine optimization.

SEO (Search Engine Optimization): Searchengine optimization or search engine optimization refers to measures that serve to ensure that websites appear higher in unpaid search results.

SERP (Search Engine Results Page): These are pages that search engines display in response to a query.

SM (Social Media): Digital media that enable users to network on the Internet . In this way, they can exchange information with each other and communicate media content individually, in groups or openly for everyone.

SMM (Social Media Marketing): A form of online marketing. SM marketing is used here for their own purposes.

SMB (Small Business): This is small business, private company, partnership or sole proprietorship. They employ fewer people and have less annual revenue than a normal sized company.

SOV (Share of Voice): Share of Voice is a model for monetizing online advertising. It refers to the proportion of ads shown among different advertisers. if e.g. For example, if four advertisers serve ads on a site, each gets a 25% share of the actual ads served.

Last but not least

TOS (Terms of Service): Terms of Service are rules that you must agree to in order to use a service. Terms of Use can also be just a disclaimer.

UGC (User Generated Content): Stands for media content that is not created by the provider of a website, but by its users.

UV (Unique Visitor): Unique Visit is a metric of how often a website is visited. Each IP address is only counted once in a certain period of time. This is regardless of how often the corresponding device visits the website during this period or how many elements the user downloads in the process.

UX (User Experience): The term user experience describes all aspects of a user's experience when interacting with a product, service, environment or facility. This also includes software and IT systems.

WOM (Word of Mouth): Word of mouth refers to the dissemination of information or recommendations by word of mouth. So in a personal conversation "from word of mouth", so that you are really "on everyone's lips".

Do you know any other social media and online marketing abbreviations? Then write to us, we would be happy to add to our contribution. Sharing is caring: If you liked our article, please share this article with your friends, thank you.

4 Letters

UAFP

UAFO

UADD

UAAN

TXKF

TVSV

TVSU

TVSC

TUPW

TTPS

TTPP

TRPM

TNCC

TNCB

TNCA

TLPL

TKPK

TJPS

TJFF

TJCG

TJFA

TFFS

TFFR

TFFM

TFFG

TFFA

TFFF

TFFC

TDPR

TDPD

TDCF

SYPR

SYMP

SYMB

SYLP

SYLD

SYKS

SYBR

SYBT

SYAN

SWNI

SWNA

SWAB

SVVL

SVVP

SVVG

SVVA

SVTR

SVTM

SVSP

SVST

SVSO

SVSE

SVSB

SVSA

SVRS

SVPR

SVPT

SVPM

SVPC

SVPA

SVMN

SVJC

SVMG

SVMC

SVMD

SVLF

SVIE

SVHG

SVIC

SVGI

SVED

SVCZ

SVCU

SVCS

SVCN

SVCO

SVCL

SVCH

SVCB

SVCI

SVBS

SVBM

SVBI

SVBL

SVAT

SUTR

SUTB

SURV

SUPU

SUMU

SUPE

SUME

SUAG

SUAA

SPYO

SPYL

SPVR

SPVL

SPVA

SPTU

SPTT

SPTP

SPTI

SPTN

SPTE

SPSP

SPSO

SPSM

SPSL

SPSJ

SPSI

SPSH

SPSA

SPRM

SPRG

SPRF

SPQT

SPPY

SPPP

SPPO

SPPN

SPPH

SPPA

SPOA

SPNU

SPNT

SPNM

SPNC

SPNA

SPMR

SPMA

SPLV

SPLT

SPLS

SPLO

SPLN

SPLG

SPJB

SPIR

SPIP

SPIL

SPIA

SPHY

SPHT

SPHO

SPHL

SPHC

SPHI

SPHA

SPGU

SPGS

SPGT

SPGM

SPFL

SPEZ

SPEV

SPEQ

SPEO

SPEN

SPDO

SPCV

SPCS

SPCN

SPCM

SPCG

SPBU

SPBS

SPBR

SPBA

SPBL

SPBB

SPAL

SPAB

SOOS

SOOM

SOOG

SNUC

SNJO

SNBW

SNBS

SNBR

SNBO

SNBK

SNBL

SNBF

SNBC

SNAR

SNAS

SNAM

SNAL

SNAI

SMTB

SMSM

SMPA

SMNI

SMKA

SMJP

SMDA

SMCO

SMCI

SLYP

SLYB

SLYA

SLWD

SLWA

SLVR

SLVM

SLVE

SLVD

SLVA

SLUC

SLTU

SLTT

SLTP

SLTI

SLTG

SLTH

SLTF

SLTE

SLSW

SLSU

SLST

SLSR

SLSQ

SLSN

SLSL

SLSG

SLSD

SLSB

SLSC

SLRT

SLRR

SLRP

SLRI

SLRH

SLRE

SLRB

SLRA

SLPU

SLPT

SLPS

SLPP

SLPR

SLPO

SLOR

SLNP

SLNE

SLMR

SLML

SLMG

SLMD

SLLV

SLLU

SLLT

SLLP

SLLI

SLLC

SLJM

SLJO

SLIG

SLIH

SLIR

SLHN

SLGY

SLEU

SLFA

SLET

SLES

SLEP

SLEO

SLEN

SLEF

SLDP

SLDN

SLCT

SLCV

SLCS

SLCR

SLCM

SLCN

SLCL

SLCI

SLCJ

SLCH

SLCG

SLCB

SLBW

SLBJ

SLBF

SLAV

SLAU

SLAS

SLAQ

SKVP

SKTM

SKSM

SKRH

SKSA

SKPS

SKPE

SKPC

SKPB

SKOT

SKMR

SKLT

SKLM

SKLC

SKIB

SKCL

SKCC

SKBS

SKCG

SKBO

SKBC

SKBG

SKAS

SKAR

SGPI

SGPS

SGNA

SGLV

SGME

SGIB

SGEN

SGAS

SFAL

SEVI

SEVC

SETU

SETR

SETL

SETB

SESZ

SESH

SESU

SESO

SESN

SESE

SESF

SESD

SERH

SERO

SEPU

SEPR

SEPL

SEPJ

SEPD

SEPN

SEPE

SEPB

SEOL

SEOT

SENC

SEMC

SENA

SEMY

SEMN

SEML

SEMF

SEMG

SELP

SELY

SELT

SELO

SELI

SELN

SELM

SELJ

SEKO

SEIS

SEIB

SEIC

SEHJ

SEHA

SEHI

SEGH

SEES

SEGE

SECY

SECU

SECE

SECG

SECN

SECQ

SECI

SECH

SECM

SEBF

SEBC

SEAV

SEAN

SEAG

SDYW

SDVG

SDTF

SDSC

SDRS

SDRR

SDPV

SDOU

SDPN

SDNY

SDNH

SDJC

SDFD

SDDN

SDEP

SDBB

SDCO

SDBY

SDBP

SDAM

SDAI

SDAA

SDAD

SCTI

SCVD

SCTE

SCTC

SCSE

SCSN

SCSR

SCLL

SCIE

SCHA

SCFA

SCCF

SCBQ

SBVT

SBUR

SBTT

SBTS

SBTE

SBTK

SBTD

SBSV

SBST

SBSR

SBSP

SBSN

SBSL

SBSJ

SBRP

SBRF

SBRB

SBRG

SBPV

SBPT

SBPN

SBPP

SBPL

SBPG

SBPI

SBPF

SBPB

SBPC

SBOI

SBNT

SBNF

SBNM

SBMZ

SBMT

SBMS

SBMO

SBMD

SBML

SBMK

SBME

SBMA

SBLN

SBLS

SBLP

SBLO

SBJV

SBJF

SBJA

SBIP

SBIL

SBGR

SBGP

SBGM

SBFN

SBFZ

SBET

SBFL

SBES

SBEN

SBEG

SBDN

SBCV

SBCM

SBCO

SBCJ

SBCI

SBCA

SBCG

SBCF

SBBV

SBBU