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CUCA stands for "Comisión de Usuarios de la Comunicación Audiovisual." In English, it translates to the "Commission of Users of Audiovisual Communication." CUCA is a regulatory body established in Argentina to advocate for the rights and interests of users in the field of audiovisual communication. Formed in response to the need for consumer protection and empowerment in the media sector, CUCA aims to promote transparency, accountability, and quality in broadcasting services, ensuring that users have access to diverse and impartial information, entertainment, and cultural content. The commission works to monitor compliance with regulations, investigate complaints and grievances from users, and recommend policy reforms to enhance the accessibility, affordability, and inclusivity of audiovisual communication services. CUCA also collaborates with government agencies, industry stakeholders, and civil society organizations to raise awareness about media rights, foster media literacy, and empower users to make informed choices about their media consumption. Through its advocacy efforts and engagement with stakeholders, CUCA contributes to building a more equitable, democratic, and responsive media ecosystem that serves the interests and needs of all users, regardless of their socioeconomic status, cultural background, or geographic location.