This blog article addresses the topic of SEO abbreviations. In the online marketing jungle there is its own technical jargon including all kinds of abbreviations. One or the other was therefore already spinning when trying to familiarize himself with the field of online marketing. This article now gives a clear overview of various technical terms with their abbreviations.
A short note in advance: the terms in “German” online marketing are mostly used in English; especially the abbreviations.
In German, SEO means “search engine optimization”. This means the optimization of a website / online shop in terms of its presence, i.e. its ranking in the search engine, e.g. e.g. Google. See also our digitalsprung blog post “What is SEO ?”. To put it bluntly, SEO has the goal that your own website/online shop is placed widely open in the search results of the search engine, at best on page 1.
SEA means “search engine advertising” in German. If you want to get to number 1 or page 1 of Google “faster”, you can place search engine advertising. In practice, Google uses the Google Ads tool for this and can thus generate paid advertising for its website/online shop as an ad. Individual products can also be paid for via Google Shopping. The terms with paid advertising thus appear in the first placements of the search results; recognizable with “Advertisement” (for Google Ads application) or a box with an image (for Google Shopping application).
SEM means "search engine marketing" in German and is a developed strategy for marketing your own website or online shop. This is a mixture of SEO and SEA.
SERP is the “search engine results page” of a search engine, e.g. e.g. Google. As a rule, a search engine results page shows 10 placements, with the user usually clicking on the first-placed result. The next pages, even the second page, are of no interest to the user and he stays on the first page. This is why SEO optimization is so essential for a website/online shop.
The "click rate" (CTR) is a key figure in online marketing. It indicates how many impressions led to a click, i.e. how many visitors clicked on the website or advertisement in relation to the total number of visitors. The key figure is extremely important, especially in the area of advertisements, because it is used to analyze how relevant this advertisement is for the searcher. The click rate can also be used in e-mail marketing.
Example: If the ad is displayed 100 times and clicked 15 times, you have a click-through rate of 15%.
In the area of website visitor analysis, the CTR calculation is the same: if 100 people visit the website/online shop (100 "page impressions") and 10 of them click on a link, button, article, etc., the CTR at 10%. It should be noted, however, that such a click rate is rather unrealistic in online marketing.
CRV means “conversion rate / conversion rate / conversion rate”, but only the English term “conversion rate” is used in German-speaking countries. In practice, the conversion rate considers how many prospects have actually been converted into customers. This is also a key figure of online marketing and sometimes one of the most important.
CPC is the “cost per click” in German. This shows what a click on the advertisement actually costs.
PPC means “pay per click” in German. If an advertisement is placed, you will be paid for every click on it. The same applies to paid videos or advertising banners. Simply showing the ad costs nothing. So if no one clicks on the ad, it doesn't cost a cent.
CPA means “cost per action / action”. In contrast to PPC, CPA only pays for the advertisement if an action has been taken by the user. This means that he must first click on a banner, advertisement or similar and then carry out a predefined action before paying.
CPO means “cost per order” in German. CPO is a kind of modification of CPA, but it is clearly defined here that costs for the advertisement are only incurred if the user who first clicked on the advertisement placed an order immediately afterwards or within a certain period of time.
SUMA is short for search engine.
A keyword is a "keyword / search term" and describes the word that the user entered in the search field of a search engine, e.g. B. Google, types. This search term then runs through the search engine's search algorithm and is compared with the respective index. A search result page (SERP) is then displayed to the user, in which the results for this keyword are listed. Keywords play an absolutely huge role in online marketing and search engine optimization.
Backlinks are “back references” in German . Backlinks are external links, i.e. links from another website that lead to “my” website. They are shown as hyperlinks.
Bounce rate means "bounce rate" and shows how high the bounce rate of users on the website actually is. These are users who leave the website/online shop directly without detours (usually to the SERPs), i.e. do not perform any action on the page / do not click on anything.
In some cases, however, the bounce rate can be deceptive, it does not immediately mean that the searcher has not found what he was looking for, on the contrary: he has his information, e.g. B. the weather, the share price, a conversion, etc., without having to have clicked on anything, he can leave the page again without any action.
The length of stay "Average Time on Site" shows how much time a user spends on average on the website / in the online shop. The period of time from the call to the exit of the page is measured.