What is SEM?
SEM is the acronym for Search Engine Marketing, which means marketing on search engines. SEM is a form of Internet marketing that aims to promote websites by increasing their visibility on the pages of results (SERPs) through the use of paid advertising, making the company in the top positions of the search results by related keywords.
Search Engine Optimization (SEO) optimizes the pages of a particular site to achieve a better ranking in the search results by selecting specific keywords associated with the site, since the SEM uses several means of marketing to increase its relevance in the results of two search engines. The largest providers of SEM are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
SEM allows you to create a direct channel with consumers looking for products and services, since a company can appear well positioned on search engines. The positioning of the company’s website can be done in the natural results or in the sponsored results, but regardless of the place where a site is well positioned, in all type of SEM action, it is possible to calculate the return on investment (ROI) of the actions carried out with high precision.
SEM actions can be divided into some services, such as SEO (optimization), sponsored links, performance campaigns and registration in Search Sites.